2/24/2023 0 Comments Alphabets by ross f. george![]() ![]() ![]() The selected item is currently out of stock. Would you like to login now? Invalid product selection. You must be logged in to view the image library. You must enter a style code first Estimated Arrival Date The quantity entered must be a full case. Please enter a word or phrase to search for. Close You can not add decoration to this product as you have not ordered any yet. There is not enough stock available for the quantity entered. ![]() Either way, and despite the fact that I haven’t used it for quite some time, I have a soft spot for Rotis because it was the type family of choice for the first books I designed at the first publishing house I worked in.Accept This item is temporarily out of stock. Rotis has been criticised for being a typeface that, while it has some good letters, lacks cohesion, proving that theory alone does not make for great typography. Hardly surprising, then, that Rotis, named for a hamlet in the town where Aicher lived, was originally named ‘rotis’, because he believed capital letters were a sign of hierarchy and oppression. Aicher was reputedly ‘frustrated with the conservative mentality of many typographers who were determined to draw a clearly defined line between serif and sans serif typefaces’, and as a result sought to create transitional elements within a super font family that would blend serif and sans serif designs. ![]() Rotis is a ‘superfamily’ of typefaces, whose four basic variants are Rotis Serif, Rotis Semi-serif, Rotis Semi-sans and Rotis Sans. Rotis was designed by German designer Otl Aicher in 1988. His self-published books include Logotypes & Letterforms, Fonts & Logos and Dangerous Curves: Mastering Logotype Design, and as well as Young Baroque, he designed the typefaces ITC Éclat, Home Run, and Young Gallant. His understanding of the form of the letter, the arc of the curve and the subtleties of logotypes, is unsurpassed in North America.’ In addition to the numerous logos and trademarks he designed, he also had a swag of entertainment credits-typography and design for Sinatra, Disney, Prince, Carnegie Hall, the Grammy and Golden Globe Awards are just a few. His AIGA biography states that: ‘An education with Doyald Young would be to learn from one of the most precise hands and knowledgeable eyes of our time. In 2009 he was honoured with the prestigious AIGA Medal. Young held the honorary title of ‘Inaugural Master of the School’ at the Pasadena Art Center College of Design, where he taught lettering, logo design and typography until his death in 2011. Young Baroque was designed in 1984 by influential and well-regarded graphic designer, typographer, teacher and author Doyald Young. ![]()
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